I'M SO GLAD YOU'RE HERE.
Special Olympics Oregon
Little Bird Media Agency partnered with KOIN 6 in the fall of 2023 to create a 30 minute special for their client, Special Olympics Oregon. I was assigned as lead producer and was responsible for the development, production, and successful delivery of the project.
THE GOAL: Create a hosted special program that informs viewers of everything that Special Olympics Oregon does and inspires audiences to donate time and money to the non-profit.
With their goal and mission in mind, I wanted to create a piece that shared the voices of Special Olympics Athletes and pulled at the heartstrings of viewers. I worked with Little Bird Media and Special Olympics Oregon to source willing athletes and set up times to interview them. I also interviewed the CEO who provided the backbone of the story, while the athletes became the emotional story arcs. Using transcripts from nine interviews, I created a script that fulfilled multiple needs: it was informational, it was easy to follow, it was emotional, it had story arcs, and it included important stakeholders. I filled in any information gaps, including history of the national organization, with the host’s (KOIN 6 Travis Teich) script, which introduced and closed out each of the three segments.
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The final video received praise from Special Olympics Oregon and from Special Olympic families. After its premiere, Little Bird Media secured another 30 minute special with KOIN for a different non-profit client, citing this project as the main reason they chose KOIN over other networks.
