I'M SO GLAD YOU'RE HERE.
A Bit About ZOë
I tell stories through writing, interviews, audio, and video. For audiences online, on their couch, or at an event. Because stories drive connections no matter where you are.
I’m a creative generalist specialized in video content. I really do it all. I’ve spent time writing scripts for the popular edutainment series, What IF, using journalistic standards to write compelling but science-based and accurate episodes. I’ve edited social content for SaaS companies and influencers, employing the ever-evolving tricks of social media to ensure audiences want to consume my client’s content. I’ve also created long form specials that highlight the importance of local non-profits, using heart-warming interviews to share the real impact these organizations make.
Over the last decade of content creation, I’ve learned that there is never too much story out there. Audiences of all types crave the emotional connection and recognition that comes from good storytelling - whether in a 30 second short or a 30 minute broadcast program. But storytelling doesn’t live in a vacuum, to build long-term connection, you need to build trust. I believe that in the modern age, audience trust is built through consistency, sincerity, and a clear tone and style.
I’ve also gained enough experience in audience analytics to understand how informative data is, and also where it can fall short. As a tool, data analytics can help you optimize your format, show you who is tuning in (and who isn’t), and what topics are or aren’t sticking. But humans aren’t static, and culture changes before data can record it. Understanding changing audiences and tailoring good story-centric content requires a balance of good data and emotional intelligence. I offer both those things, and more. What I love most about creating video content is that very marriage of strategic, problem solving, logical thinking with intuitive, artistic, and spontaneous creation.
Now that you know a lot about me, I'd love to learn more about you! Go ahead and drop me a line.
Work Experience
KOIN 6
February 2023 - Present
UNDERKNOWN
November 2019 - April 2022
OUTLIER SOLUTIONS
March 2017 - November 2019
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Produced cross-channel video campaigns, developing timelines, managing assets, and ensuring milestones were met.
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Collaborated cross-functionally with sales to design and coordinate video content for various clients.
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Managed complex projects with multiple stakeholders, such as the recurring 30 minute special, On the Air Job Fair, and ensured on-time delivery of multiple campaign assets.
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Maintained organized file system to easily repurpose footage into updated video campaigns. Used project management software to track campaigns and content production.
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Wrote, shot, and edited story-driven 30 minute branded specials for Special Olympics Oregon and Friends of the Children - Portland.
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Acted as the creative for end to end video production. Wrote scripts, sourced footage, and edited mid-form episodes based on brand tone.
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Promoted to Senior Video Producer and led a freelance team to create and deliver 16 mid-form videos monthly. Managed all creative assets for the web-based show, Origins of Food, from start to finish.
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Researched best practices, strategically developed content based on trending topics, provided art direction and storyline guidance to freelance writers and editors. Continually optimized content to meet performance metrics through testing, and data analytics.
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Streamlined post-production workflow through creating and updating templates, best practice guides, and training freelance creatives.
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Worked with a cross-functional team to develop cross-channel content opportunities for B2B clients at a boutique marketing company.
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Developed briefs, creative treatments, project timelines, and budgets. Acted as project manager for all video content.
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Coordinated video and photo production, edited videos using Adobe Premiere, Illustrator, and After Effects.
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Ensured quality of content against deliverable requirements and brand guidelines.
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Sourced and communicated with external vendors.
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